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Brand power

By November 27, 2006November 29th, 2022No Comments

Rather than policies and principles, political parties now rely on “branding”.

May I suggest some popular breakfast cereal brands such as Rice Puffs for ALP, Crunchy Nut Corn Flakes for Liberals, Fruit Loops for Family First, porridge for People Power and Just Right for the Greens.

First published as a letter to The Age on 27 November, 2006

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