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Brand Power

By November 27, 2006January 12th, 2024No Comments

Rather than policies and principles, political parties now rely on “branding”. May I suggest some popular breakfast cereal brands such as Rice Puffs for ALP, Crunchy Nut Corn Flakes for Liberals, Fruit Loops for Family First, porridge for People Power and Just Right for the Greens.

First published as a letter to The Age 27 November 2006

Shop tactics

On my ballot, I am considering changing Liberals to Coles, Labor to Woolworths, Greens to the Farmers Markets, and the rest to Crazy Johns. I will then contact the Australian Competition and Consumer Commission to complain about the duopoly and the collusion by Coles/Liberals and Woolworths/Labor in their attempt to get 100 per cent market share.

First published as a letter to The Age 16 August 2013

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